Very commonly, a logo, identity, and brand are thought to be the same thing…It’s not! A logo is not your identity, and it isn’t your brand. Logo design, Identity design, and branding all have different roles that work together to form a perceived image for a business or product. Many people believe that a ‘brand’ […]
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I often get asked my opinion about the ‘printing’ industry, and whether print is becoming a redundant platform for communication. The simple answer; is no! Yes, it is an ever evolving industry as more businesses realign their budgets to make the most of digital communications, but there simply isn’t a better showcase for for […]